Although they are fresh into business, Heeter’s Homegrown Garbäage Salsa has become a hot commodity! This Mediterranean-based salsa is unlike any other. Containing only four ingredients (all locally purchased when available) this salsa is sold at several farmers’ markets in Indiana, however, Binford Farmer’s Market is where they began. Just 4 weeks ago, Chad & Lisa Heeter set up their first vendor space eagerly waiting to sell their distinctive salsa hoping to gain feedback from customers. People love that this salsa can be both a party food and a healthy food.
Based out of Irvington, Indiana the Heeters’ first became familiar with Binford five years ago. They repetitively visited when in town. By word of mouth Heeter says that he “heard such great things about Binford, it has a good vibe and a lot of support”. He knew it would be a great place for their business to flourish. “All of the vendors are supportive and helpful. The community is awesome and everyone is in such good spirits!” We agree.
A common question they get when prospective customers taste a sample is, “where did the name Garbäage come from?” Heeter explained that that’s what his mother always called it, so it stuck. It always brings a chuckle upon first glance – a garbage truck dumping vegetables out. Plus the spelling contributes to the salsa’s Middle Eastern style. Chad & Lisa’s hope for the future is to continue to sell, even after the market is over this summer. They want customers to be able to purchase online or buy at local stores. In the long-term, the Heeters hope to help other families who have special “homegrown” recipes to sell and share with the world. Perhaps one day we will live in a world where only homemade recipes are consumed!
Now that you know what Garbäage Salsa is, you gotta try it for yourself! Be sure to check out Chad, Lisa, and their two adorable children every Saturday at Binford Farmer’s Market 8am – noon.
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- Holli Kyle